Sports Direct – Oxford Street



About us

  Just Getting Started

  Foot Wear, Equipment for Sports, Garments for Sports, Uniforms for School, Backpacks, Apparel

  Adidas, Self Brand, Carrera, Puma, Brompton, Under Armour, Asics, New Balance, Salomon, Columbia Sportswear Company, Daniel Wellington, Nike, The North Face, On, Castore, Air Walk

  Sports Direct is best known as the United Kingdom’s largest sporting goods retailer, recognized for its aggressive discount-focused business model. Founded by Mike Ashley in 1982, the company offers a vast inventory of sportswear, footwear, and equipment from major brands like Nike and Adidas, alongside its own labels such as Slazenger and Lonsdale. While historically famous for permanent, high-volume sales and clutter-heavy, low-cost store environments, it has recently invested in modernized flagship locations

  For All Ages

  For All Genders

Promotions

No promotional products available at this time.

Contact Info

  London (GB-LND), United Kingdom

  150 Oxford St, London W1D 1DJ, UK

  https://www.sportsdirect.com

  +44 344 332 5290, +44 344 332 5666

  Ask us

  Working Hours

MON,TUE,WED,THU,FRI: 1000 – 2130

SAT: 0930 – 2130

SUN: 1200 – 1800

Holidays: Call & Check on Holidays