About us
Just Getting Started
Foot Wear, Equipment for Sports, Garments for Sports, Uniforms for School, Backpacks, Apparel
Adidas, Self Brand, Carrera, Puma, Brompton, Under Armour, Asics, New Balance, Salomon, Columbia Sportswear Company, Daniel Wellington, Nike, The North Face, On, Castore, Air Walk
Sports Direct is best known as the United Kingdom’s largest sporting goods retailer, recognized for its aggressive discount-focused business model. Founded by Mike Ashley in 1982, the company offers a vast inventory of sportswear, footwear, and equipment from major brands like Nike and Adidas, alongside its own labels such as Slazenger and Lonsdale. While historically famous for permanent, high-volume sales and clutter-heavy, low-cost store environments, it has recently invested in modernized flagship locations
For All Ages
For All Genders
Promotions
No promotional products available at this time.
Contact Info
London (GB-LND), United Kingdom
150 Oxford St, London W1D 1DJ, UK
https://www.sportsdirect.com
+44 344 332 5290, +44 344 332 5666
Ask us
Working Hours
MON,TUE,WED,THU,FRI:
1000 –
2130
SAT:
0930 –
2130
SUN:
1200 –
1800
Holidays: Call & Check on Holidays