About us
Built for the Journey.
Ariat is a performance‑driven lifestyle brand rooted in equestrian and Western heritage and dedicated to creating exceptional footwear, apparel, and accessories you can rely on — from the ranch to the trail to wherever life takes you. Founded in 1993 by Beth Cross and Pam Parker and inspired by the legendary racehorse Secretariat, Ariat pioneered the integration of athletic‑inspired technology into traditional boots, setting a new standard for comfort, durability, and performance.
Self Brand, Wrangler, Pendleton, Darn Tough, Stetson, Yeti
For 21-60 Adults
For All Genders
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